IROW began with a simple truth: coastal rowing deserved kit that felt as bold, expressive and full of life as the sport itself. I started rowing later than most — no junior squads, no university teams, no traditional pathway. Just me, the sea, and a growing obsession with the freedom of being out on open water.

In my late 20s, I discovered coastal rowing and everything changed. I fell in love with the grit of offshore races, the solitude of long solo rows, the chaos of surf entries, and the pure joy of being pushed around by the elements. And somewhere between the early‑morning tides and the late‑night training sessions, I became competitive too.

I’ve raced across Europe and the world, winning the British Rowing Offshore Championships in a fours boat in 2021 and again in the women’s solo in 2023. I placed in the world’s top 10 at the 2022 World Rowing Offshore Championships in Saundersfoot, Wales — a moment that still gives me goosebumps.

But through all of it — the races, the travel, the community — one thing kept bothering me: the kit. Coastal rowing is vibrant, rebellious, adventurous and full of personality… yet the clothing felt corporate, dull and nothing like the sport I loved.

So I decided to change that.